Arnold Baer “A.B” Shuman, a product spokesman for Mercedes-Benz of North America Inc. for more than two decades, died suddenly on May 10, 2013, at his home in Hillsdale, N.J. He was 72-years-old, the cause of death was not announced.
Shuman graduated from Tufts University in 1962 and spent five years in the Navy, with the majority of his service time spent as the pilot of a submarine-hunting P2V Neptune patrol aircraft. Shuman flew in the Caribbean and Mediterranean theaters and also in the North Atlantic, flying eight- and 10-hour sorties between Iceland and the waters off the Russian port of Murmansk.
Known by his initials A.B., Shuman joined Petersen Publishing where he worked with Terry Cook at Drag World in the mid-'60s. He became the Technical Editor of Car Craft Magazine starting Feb. ‘68 and then Contributing Editor through Oct. ‘70 while he was working at Motor Trend Magazine. His Senior Editorship at Motor Trend ended with his last issue, Sept. ‘71. He then became the Editor of Hot Rod Magazine, where he continued through March ‘72. He took an early retirement in 1995 from being Mercedes’ leading product spokesman in the U.S.
A.B. described his life as a teenager in a book he wrote titled: “Cool Cars and Square Rollbars.” In the novel, he talks of a life, in Sharon, Mass., an early supporter of the 1950s' hot-rod movement in New England. Shuman, who self-published the book in his retirement, co-wrote the novel with his brother. He was also part owner and crew chief of a Chevrolet-engineered streamliner that ran at the Bonneville Salt Flats in Utah, topping 300 mph last fall.
Shuman is survived by his wife, Lois, and two sons.