Viper vs Hemi Challenger
The Viper was a $70 million investment that Dodge Division General Manager Martin Levine thinks was money very well spent. In a September 1995 issue of Automotive News, Levine said, "Viper is our brand icon. If I had $70 million in ad money and spent it all in California, it could not have changed our image as much as Viper did. The Viper is desperately needed, even if it just sits on the dealer lots." We’d be happy to have one sit on our lot anytime. View Related Article
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