2010 FORD MUSTANG: MORE MUSCULAR, MODERN
*New pony badge signals dramatic new exterior design
* Modern, muscular, seamless design incorporates classic Mustang elements
* Muscular surface language emphasizes powerful stance, efficient package
LOS ANGELES, CA - More muscle. More motion. More Mustang. All of that comes standard on Ford's 2010 Mustang - which reflects a new design inside and out.
"Leaders lead, and that's what we continue to do with this American icon," said J Mays, group vice president of Design. "The 2010 is a Mustang true to its bloodline, with impeccable proportions, honest shapes and beautiful surface language. It executes the best of Mustang in a dramatic and modern way."
The Mustang design team, led by Chief Designer Doug Gaffka and Design Manager George Saridakis, referenced classic Mustang design cues and developed a thoroughly modern interpretation, giving more "muscle" to the iconic car. The result is a more athletic-looking Mustang with continuous, flowing lines emanating from highly sculpted surfaces.
This Pony is One Sinewy Steed
Look no further than Mustang's signature pony badge for the essence of the 2010 design. The badge, which is larger and more chiseled, sits proudly in the upper grille.
"Everything we tried to do with this car's new exterior design is represented in the new pony," said Gaffka. "It tells the whole story. It's athletic, aggressive and modern."
From the V-6 to the Shelby GT500, the goal was to make each model appear even more sculpted than its predecessor. The result is a lineup of iconic cars that maintain their identity in a contemporary way. Each classic design element - the grille shape, the "hockey stick,' the hop up into the rear haunch, the quarter-glass window, the three-bar tail lamp, the center-mounted gas cap - is modernized in a way that lends the new car even more presence and character.
The aggressive look is enhanced by larger grille openings flanked by slimmer headlamps, which now incorporate integrated turn indicators.
"Modern styling utilizes all of our technical know-how combined with state-of-the-art componentry," Saridakis said. "Throughout this Mustang, we've introduced modern twists like integrated technology, LED tail lamps and HID head lamps, efficient packaging and better proportions."
The team further enhanced the agile design by stripping away unnecessary clutter. That included minimizing overhangs, eliminating the rear key-hole cylinder, chamfering the rear corner and simplifying the pedestal spoilers to a more compact design. The antenna, previously on the front fender, is now much shorter and relocated to the rear of the 2010 Mustang. The result is a clean, sporty design that looks smart and efficient.
The front end on all models is lower and appears wider with strong wheel arches pushing up and out of the muscular fenders. Dynamic character lines emerging from above the grille sweep rearward into a more powerful, sculptural hood, further expressing Mustang's potency.
The addition of lower front splitters adds to the sporting appearance but are also functional aerodynamic elements improving Mustang's fuel economy, downforce and overall performance. An athletic, sinewy design is emphasized by distinctive character lines that grow out of the main body, "as if the sheetmetal has been shrink-wrapped like a skin suit around the muscles and skeleton of the car's understructure," Saridakis said.
Echoing Mustangs of the past, the main side-character lines - the wind splitter and iconic hockey stick - return with contemporary execution.
The 2010 Mustang's surface forms and linework, particularly the dropping fender line running into the belt-line kick-up and rear haunch, give the impression that the car squats down slightly in an aggressive stance that gives it the appearance of even more muscularity.
The team worked to develop a more optimized wrap-around rear-end look as well. The accelerated taper to the side surfaces, truncated into chamfered corners at the rear, enhance Mustang's compact appearance while the new two-piece rear fascia amplifies the car's width and stance by visually reducing the car's height.
Another inherited and distinctly identifiable Mustang cue comes in the form of the tri-bar tail lamps. The three individual red chambers, each lit sequentially by a single Luxion LED, are separated by two clear vertical back-up elements, ensuring the tri-bar look is recognized in lit or unlit conditions. The sequential illumination of each chamber is a unique and important characteristic of the 2010 Mustang's identity.
"Front to back, the 2010 Mustang is thoroughly modern in its interpretations of the classic Mustang look," Gaffka said. "The proportions are timeless and magnificent. It is the tightest, most premium race horse we've ever done. And it begs to be driven - hard."