This magazine ad helped Dodge move 7,842 Coronet Super Bees in 1968 (versus 10,558 Coronet R/Ts). It wasn’t a bad total considering the Bee’s mid-year introduction. Dodge saw the runaway success of the Road Runner and conjured its own budget muscle car. The Super Bee was priced $326 less than the Coronet R/T ($3,027–$3,353) and was targeted at teenage buyers. Dodge recently revived the Scat Pack after a 45-year hiatus with a series of over-the-counter, performance-enhancement kits for late-model Dart, Challenger, and Charger owners. The good old days are here again!