Throughout the past five decades, the Ford Mustang has seen many transformations; from body to paint, the classic American ponycar that started it all is officially 50-years old. With five decades under its belt, it’s no wonder that the Ford Mustang has seen the ups and downs through popular trends. One such trend has been paint color choices, from the popular green and blue of the 1960s, to the blacks and reds of today. The old advertisement “[Mustang is] the car designed to be designed by you,” still rings true.
“Our Mustang owners are passionate about their cars, and the exterior paint color they choose invokes an emotional response to the vehicle,” Melanie Banker, Ford Mustang marketing manager said. “Mustang owners buy a vehicle in School Bus Yellow or Grabber Blue because it reflects what they want their Mustang to say to the world about them.”
Red is the most popular color of all Ford Mustang owners coming in at 21 percent. Throughout the past 10 years, 22 percent of Mustang sales have been red. That’s a huge jump from the 10 percent of Mustangs that were red in 1967.
Blue has been a force to be reckoned with, 30 percent of cars in 1968 were blue. Currently, blue grabs a huge 17 percent overall. 23 percent of mustangs have been blue in recent years; the likely attribution can be made in part to colors like Grabber Blue and Kona Blue.
Surprisingly, grey and silver combine for 14 percent of the paint on all mustangs. Not surprisingly, white captures 13 percent of all Mustangs ever produced. Though white is currently the best-selling color in the U.S. today, only 10 percent of Mustangs sold today are white. We think it’s because most Mustang owners don’t want to easily see bug guts on their fenders.
The color that takes the cake today as most is black. Coming in at fifth overall, black has made a recent upswing. Up 10 percent over the past decade, 28 percent of all 2013 Mustangs sold have been painted black. Only 1.5 percent of Mustangs 1967 through 1973 were black, which makes the current black-craze worth taking notice.
What’s more, special-edition colors do account for some popularity. Mystichrome on the 2004 SVT Cobra, Playboy Pink in 1967, and Gotta Have It Green are three limited-edition colors that grabbed major attention over the years. Green and yellow have come only on limited-edition Mustangs such as the Bullitt and Boss 302.
The Ford Mustang is an American tradition, continuing to give its owners the option to customize. Choosing one’s car color is as popular, if not more, than choosing what engine hides under the hood. The last brown Mustang was available in 1989, a sign that customers can take a stand against colors, too. Mustang owners are currently choosing black, but that may be a representation of the “sleeper” vibe they like to replicate. No one knows for certain why some people choose the color they do, all we do know is it’s the Ford Mustangs 50th birthday and it should be celebrated with as many color options possible.