I can count the number of magazines that have lasted 60 years on one greasy mitt. In a time when even iron pillars of journalism have rusted into the earth, Car Craft magazine stands tall. The suits will back-slap and promote one another for this accomplishment, but in reality, it is you, the reader, who makes CC the mag that will never die.
As a team of screw-loose gearheads, hard-working production staff, and various hangers-on, our first priority is to make you laugh, cry, and build cars that you don’t really need—but have to have. That is the key to our longevity. As traditional print and ink systems transform into pixels and electronics, we’ve found the Car Craft brand retains its allegiance. Guys just seem to know that information found in the ether is legit when branded with the CC colors. Jeff Smith cam-degreeing articles work just as well on the iPad as they did on glossy paper—a concept shored by the thousands of written pages that have been digitized over the last 15 years. You know this. Forum wars are settled with concrete evidence from the pages of CC, and this is possible because of you.
We can trace with a pushrod the path of CC to its current righteousness as the magazine grew from a digest-sized rag about street rod and customs to its current perch as the hands-on bible for automotive fun. If you read between the lines, no matter the subject, it has always been and always will be a regular-dude book for guys with a wrench in their hand. While the older readers are interested in how the small-block might have changed, there are new readers discovering Car Craft online and elsewhere to find out how to modify their current Mustang, Camaro, or Challenger. If we are doing our jobs right, we can entertain and edify all our readers at once.
So slap yourself on the back and give yourself a promotion to celebrate the Pro Street cars, the endless small-block articles, AMCs, nitrous backfires, and all the other stuff that gives you secret glee when it arrives in the mailbox each month. For you older guys, slide a copy of CC in front of your video-game-addled son, daughter, or nephew—or better yet, figure out how to strap them into a super-fast street machine to drive or enjoy the ride. To read CC is to protect the hobby; to protect the hobby is to be free
Car Craft Mag
831 S. Douglas St.
El Segundo, CA 90245