Petersen's 4-Wheel & Off-Road Editor-In-Chief Rick Péwé is a member of the Off-Road Motorsports Hall of Fame's Class of 2010.
Rick bought his first Jeep at 15: a 1945 flatfender Ford GPW, which he still owns (one of about 20 more-or-less complete Jeeps in Rick's fleet on any given day). While a college student at ASU he worked as a counterman at 4 Wheelers Supply. After earning his BS in Geography, Rick took ownership of Republic Off-Road in Tempe. The shop arguably became the birthplace of hardcore rockcrawling.
Péwé's involvement with enthusiast magazines began in the mid-1980s. Four Wheeler Technical Editor Jimmy Nylund trolled into Republic Off-Road while researching a "top shop" article. Although English is Nylund's second or third language, he and Péwé both spoke "Jeep" fluently, particularly the flatfender dialect.
Péwé promptly became a valuable technical resource for Four Wheeler and other enthusiast magazines, correcting many factual inaccuracies before they hit print. He also became a trail guide/fluid-taster for magazine junkets. In 1993, Péwé competed in the inaugural Four Wheeler Top Truck Challenge, finishing a close second in his Buick 455 V-8-power GPW. Afterward, he helped shape the event, refining rules and serving as a judge.
In 1995, 4-Wheel & Off-Road magazine had a Technical Editor opening. After careful consideration with wife Laura over a Corona, he accepted Freiburger's offer.
As Tech Editor of 4-Wheel, Péwé quickly impacted the industry at the OE level. His "Project Elvis" '97 Wrangler would heavily influence the factory Jeep Rubicon package. When Petersen acquired all-Jeep Jp magazine in 1998, Péwé became its editor. In 2000, he returned to 4-Wheel & Off-Road, this time as Editor-In-Chief of the largest-circulation monthly 4x4 enthusiast magazine in the world.